A market is worth $40 billion per year. If the client grows its share from 12% to 15%, how much incremental annual revenue does it gain?
- A. $3 billion
- B. $6 billion
- C. $1.2 billionCorrect
- D. $4.8 billion
Takeaway. A share move is measured in percentage points of the market, so the increment is the point change times market size, never the new share times market size.
