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A market is worth $40 billion per year. If the client grows its share from 12% to 15%, how much incremental annual revenue does it gain?

  1. A. $3 billion
  2. B. $6 billion
  3. C. $1.2 billionCorrect
  4. D. $4.8 billion

Takeaway. A share move is measured in percentage points of the market, so the increment is the point change times market size, never the new share times market size.

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