A client's profits have fallen and the cause is unknown. What is the most MECE first split of the problem?
- A. Revenue drivers versus cost driversCorrect
- B. Internal factors versus competitor actions
- C. Short-term issues versus long-term issues
- D. Marketing problems versus operations problems
Takeaway. The first split of a profit problem should mirror the equation that defines profit, because arithmetic branches cannot overlap and cannot leave anything out.
